Important Notice About Your Privacy
This document is the official live22my Privacy Policy and describes our personal data handling practices. By using the live22my platform, you consent to the processing of your personal data as described in this policy. If you have any questions, our privacy team is ready to assist — contact us at privacy@live22my.app.
1 Introduction & Scope of This Policy
Live22my ("We", "Platform") takes the privacy and security of members' personal data seriously. This Privacy Policy explains how we handle your personal information when you use the live22my.app website, mobile app and all related services.
This policy is drafted in accordance with Malaysia's Personal Data Protection Act (PDPA) 2010 and adhere to the seven data protection principles established under that legislation — namely the General Principle, Notice and Choice Principle, Disclosure Principle, Security Principle, Retention Principle, Data Integrity Principle, and Access Principle.
This policy applies to all live22my users, including website visitors, prospective members during the registration process, and registered members actively using our Sports Betting, live casino, e-sports, and other platform services.
Note: This Privacy Policy may be updated from time to time. The date of the most recent update is shown at the top of this page. We encourage you to review this policy periodically.
2 Types of Personal Data We Collect
Live22my collects the personal data necessary to provide our platform services. Below are the categories of data we collect:
| Data Category |
Sample Information |
Requirements |
| Identity Data |
Full name, date of birth, MyKad number (where required for verification) |
Required for registration |
| Contact Data |
Malaysian phone number, email address |
Required for registration |
| Financial Data |
Bank account number (for withdrawals), deposit and withdrawal history in RM |
Required for transactions |
| Technical Data |
IP address, device type, operating system, web browser, cookie data |
Automatic |
| Usage Data |
Betting history, games played, session duration, platform preferences |
Automatic |
| Communication Data |
Live chat session records, email enquiries, feedback submitted |
When interacting |
live22my does not collect sensitive data such as medical information, religious beliefs, or political affiliations. We also do not store full credit/debit card details — all payments are processed by accredited payment gateways.
3 How We Collect Your Data
Your personal data is collected through the following channels:
- Account Registration: You directly provide your name, phone number, email address and date of birth when registering a new live22my account.
- Platform Usage: Technical and usage data is collected automatically when you browse the live22my website or use the app — including pages visited, bets placed and session duration.
- Financial Transactions: When you make a deposit via Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow or FPX (Maybank2u, CIMB Clicks), transaction details are collected for account records and anti-money laundering (AML) compliance.
- Identity Verification: During the KYC (Know Your Customer) process required for withdrawals above a certain threshold, or when suspicious activity is detected, you may be asked to upload a copy of your MyKad or other documents.
- Communications: When you contact live22my customer support via live chat or email, the content of that communication is stored for service improvement and record-keeping purposes.
- Cookies & Tracking Technologies: As described in Section 7, we use cookies and related technologies to enhance your experience on the platform.
4 How We Use Your Personal Data
Live22my uses the personal data collected solely for the following purposes:
- Service Provision: Manage your account, process deposits and withdrawals in MYR, and provide access to Sports Betting (Malaysia Super League, EPL, MLBB e-sports), live baccarat, and other games.
- Identity Verification: Ensuring that every member meets the minimum age requirement of 18 years and satisfies KYC requirements for legal compliance.
- Security & Fraud Prevention: Detecting and preventing fraudulent activity, money laundering, duplicate account registration, and platform abuse.
- Customer Support: Handling enquiries, complaints, and requests submitted via live chat or email.
- Platform Improvements: Analysing usage patterns to improve the performance, interface and overall experience of the live22my platform.
- Marketing Communications: Sending information about promotions, bonuses and platform updates — with your consent only. You may unsubscribe at any time.
- Legal Compliance: Fulfilling legal obligations under Malaysia's PDPA 2010 and other applicable laws.
Limited Purpose Principle: live22my will not use your personal data for any purpose beyond those stated above without first obtaining your renewed consent.
5 Data Sharing & Disclosure
Live22my does not sell, rent or trade your personal data. However, in certain circumstances, your data may be shared with the following parties:
- Trusted Service Providers: Third parties that assist in operating our platform, such as payment gateway providers (Touch 'n Go, GrabPay, etc.), cloud service providers and gaming technology providers. All such providers are bound by strict confidentiality agreements and may only use your data for purposes we specify.
- Legal Requirements: Where required by Malaysian law, a court order or a directive from a competent authority such as Bank Negara Malaysia or a law enforcement agency, live22my may be required to disclose certain data.
- Fraud Prevention: In cases of suspected fraud, relevant data may be shared with financial institutions or enforcement agencies for further investigation.
- With Your Consent: In other circumstances where we need to disclose your data, we will obtain your express consent beforehand.
International Data Transfers: Where your data needs to be processed outside Malaysia (for example, by cloud infrastructure providers), live22my ensures that protection equivalent to Malaysia's PDPA standards is applied, including appropriate data processing agreements.
6 Data Storage & Security Measures
The security of your personal data is our top technical priority. Here are the measures we have in place:
SSL/TLS 256-bit
All transmitted data is fully encrypted
Secure Servers
Infrastructure protected by multi-layered firewalls
Restricted Access
Only authorised staff may access sensitive data
24/7 Monitoring
Intrusion detection system operates around the clock
Data Retention Period
- Active Account Data: Retained for the duration of the active account and up to 7 years after account closure for legal compliance purposes.
- Financial Transaction Records: Retained for a minimum of 7 years in accordance with Malaysia's Anti-Money Laundering Act.
- Communication Logs: Customer service chat records are retained for 2 years for quality assurance and dispute resolution purposes.
- Technical Data & Cookies: Technical log data is retained for 90 days. Session cookies expire when the session ends, while preference cookies may be stored for up to 12 months.
7 Cookies & Tracking Technologies
Live22my uses cookies and similar technologies to enhance your experience on the platform. Below are the types of cookies we use:
Necessary Cookies (Required)
Analytics Cookies
Functional Cookies
Performance Cookies
- Essential Cookies: Required for core platform operations — login, session security, and language preferences. These cookies cannot be disabled as they are essential to platform functionality.
- Analytics Cookies: Helps us understand how users interact with live22my — the most frequently visited pages, time spent on the platform, and any technical issues encountered. This data is used to drive overall platform improvements.
- Functional Cookies: Stores your preferences such as language, display settings, and betting options to deliver a more personalised experience on your next visit.
- Performance Cookies: Helping us optimise page load times and platform stability, particularly during major football matches such as EPL fixtures or the Malaysia Super League final.
You can manage cookie settings through your web browser. Please note that disabling certain cookies may affect the functionality of the live22my platform.
8 Your Rights Under PDPA 2010
As a data subject under Malaysia's Personal Data Protection Act (PDPA) 2010, you have the following rights regarding your personal data on live22my:
Right of Access
Request a copy of all personal data we hold about you. Processed within 30 days.
Right to Rectification
Correcting inaccurate or incomplete information in your records.
Right to Erasure
Requesting deletion of your data when it is no longer needed — subject to legal obligations.
Right to Object
Object to the processing of your data for direct marketing purposes at any time.
Right to Portability
Receive your data in a machine-readable format for transfer to another platform.
Right to Restrict Processing
Request restriction of data processing while disputing its accuracy or the purpose for which it is being used.
How to Exercise Your Rights: Submit your request via live chat or email to privacy@live22my.app. State the right you wish to exercise and include your identity verification details. live22my will process your request within 30 days.
9 Children's Data Protection
Live22my has a zero-tolerance policy on collecting data from individuals under the age of 18. The live22my platform is exclusively for users aged 18 and above.
- We do not knowingly collect personal data from individuals under the age of 18.
- Our registration process requires age verification through date of birth declaration and OTP verification to a registered phone number.
- If we determine that data has been collected from an underage individual, the account will be closed immediately and all data deleted within 48 hours.
- Parents or guardians who suspect that a minor has registered on live22my are urged to contact us immediately at privacy@live22my.app.
If you become aware that someone under the age of 18 is using the live22my platform, please notify us immediately. We will take appropriate action.
10 Changes to This Privacy Policy
Live22my reserves the right to update or amend this Privacy Policy at any time to reflect changes in practices, technology, legal requirements or other relevant factors.
When we make significant changes:
- The "Last Updated" date at the top of this page will be revised accordingly.
- A notification will be sent to your registered email or phone number at least 14 days before any significant changes take effect.
- A notification banner will be displayed within the live22my platform when you log in.
Your continued use of the live22my platform after any changes take effect will be considered acceptance of the updated policy. If you do not agree with the changes, you have the right to close your account before they come into effect.
11 Contact Our Privacy Officer
For any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data at live22my, please contact us through the following channels:
Privacy Email
privacy@live22my.app
Response within 24–48 hours
Live Chat
24/7 Bahasa Melayu
Response within 3 minutes
PDPA Officer
Official PDPA Complaint
Resolved within 30 days
You also have the right to lodge a complaint with Department of Personal Data Protection (JPDP) Malaysia if you believe your privacy rights have been violated by live22my.